Company Overview

As the largest consumer technology company headquartered in Denver, CO, Ibotta (“I bought a…”) is transforming the shopping experience by making it easy for consumers to earn cash back on everyday purchases through a single smartphone app. The company partners with leading brands and retailers to offer offers on groceries, electronics, clothing, gifts, home and office supplies, restaurant dining, and more. Ibotta is the premier destination for rewarded shopping on mobile, and has paid out more than $700 million+ in cash back to its users. Launched in 2012, Ibotta has nearly 32 million registered users, and is one of the most frequently used shopping apps in the United States. Smart shopping starts with Ibotta.

Data Collection Methodology

Ibotta’s deterministic offline purchase data is collected directly from our consumers via receipt capture within our app, as well as over 2MM+ loyalty card integrations where we receive nightly T-Log data. Our data is collected & verified in real-time.

Ibotta is partnered with LiveRamp to enable cookie matching and delivery to Adobe platforms.

Types of Data Sets Available

• Purchase Intent
• Past Purchase
• Retailer Loyalty/Shopper Marketing
• Search Data
• Demographic Data