Adobe Audience Finder

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Comprehensive set of digital audience-targeting solutions built on real-world behaviors

Company Overview

AdAdvisor is a comprehensive set of digital audience-targeting solutions. Built on over 15,000 consumer attributes tied to accurate offline identities, AdAdvisor audience segments are built on real-world behaviors, not modeled predictions or generalizations.

Data Collection Methodology

  • Household level deterministic offline data
  • Individual level deterministic offline data
  • Household level modeled data using Neustar E1 methodology
  • ComScore data modeled using OneID

Types of Data Sets

AdAdvisor’s unique Audience Data sets include:

  • Demographic
  • Psychographic
  • Buying Power/Ability to Purchase
  • Voter Registration
  • Job Title/Business Function
  • TV Viewership
  • Aggregated Credit Data
  • Purchase Data
  • Education Level Data