Adobe Audience Finder

Featured Partner

Offline marketing data creator and predictive analytics innovator

Company Overview

AnalyticsIQ is an offline marketing data creator and predictive analytics innovator. We are the first data company to consistently blend cognitive psychology with sophisticated data science to help you understand the who, what and why behind individuals and the decisions they make every day.

Our accurate and comprehensive consumer database, PeopleCore, provides access to data attributes you can’t find anywhere else. From demographics and affluence categories to psychological drivers and purchase predictors, marketers rely on our data to fuel personalized experiences across channels.

And BusinessCore, our first-of-its-kind B2B database, provides unprecedented insight into not just businesses and accounts, but also individual employees. By going beyond firmographics and focusing on an employee’s role, purchasing style and communication, companies can accelerate their marketing and sales efforts while building long-standing customer relationship.

Recognized as one of the “Top 10 Most Innovative Companies in Georgia”, AnalyticsIQ is headquartered in Atlanta, Georgia, and employs a team of industry veterans, data scientists and cognitive psychologists with over 100 years of collective analytical experience.

Our fast and flexible approach makes it easy to get started using sophisticated data to grow your business.

Data Collection Methodology

Our team of data scientists, researchers, and psychologists start with a foundation of as much known, offline data as possible. We bring in over 100+ data sources including census information, public courthouse records, housing information, econometric data, geo-level finance information, and proprietary self-reported survey data in order to provide both known and predicted audiences at scale.

Types of Data Sets Available

Auto Intenders, B2B, B2C, Channel, Charitable Contributors, Demographics, Finance, Health & Wellness, In Market, Interest, Past Purchases, Persona, Regulation B (Reg B) Friendly Audiences, Seasonal, Symphony Consumer Segmentation, and Travel Intenders

Key Differentiators:

We are the first data company to consistently blend conginitive psychology with sophisticated data science to create accurate and unique consumer insights for improved marketing. Our on-staff PhD Cognitive Psychology heads up our custom survey data collection process where we utilize a random sample out of a pool of 4,000,000 to collect unique self-reported information in order to create our models and audiences.

AnalyticsIQ is an offline data creator, and most savvy data-driven marketers would agree that building strategy upon a foundation of offline data is a good decision because all data is tied to PII like name and address; offline data is more stable and accurate data that leads to better analytics and high performing models; richer and more robust insights can be linked to both offline and online sources.

Our team also has the unique capability to provide custom audiences with a quickturnaround. We can create and provide custom expert model (combinations/cuts of existing data) in a matter of days and can build and create a completely unique model specific to your use case in a matter of weeks through our custom survey methodology.

Adobe Audience Finder

Offline marketing data creator and predictive analytics innovator

Company Overview

Data Collection Methodology

Types of Data Sets Available

Key Differentiators:

Mobile Available: Yes

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