Adobe Audience Finder
Company Overview
Bombora is the leading provider of intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. Bombora’s Company SurgeⓇ data reports on changes in consumption on specific product or service related topics from within businesses. The source of this data is the first co-operative of premium B2B media businesses that contribute privacy-compliant global content consumption data to enable omnichannel digital campaign targeting.
Bombora’s B2B data co-op is the largest of its kind, delivering global scale exponentially greater than any one site.
- 29 billion average monthly content consumption events
- Across four thousand websites
- 2.6 million average unique businesses
- 6,800+ topics related to B2B products, services or industries
Data Collection Methodology
- Data aggregation: The source of Bombora’s Intent data comes from the largest of its kind cooperative of B2B publishers including the largest media organizations, niche special interest destinations, vendors, analyst websites and more. Cooperative members contribute brand-anonymous, privacy compliant visitor content consumption data–creating a pooled data set of nearly 30 billion monthly content consumption events from three million businesses.
- Data organization:
Intent topics – Intent topics describe the nature of the online content collected from the data cooperative. It’s derived from deep learning and natural language processing models that understand the content and assign the topic that’s most relevant to what the content piece is about. The Intent topic taxonomy includes 6,800+ topics related to B2B products or services and is proprietary to Bombora.
Company Surge® score – For every business monitored in the cooperative, Bombora understands the ‘normal’ research behavior of the business against each Intent topic to establish a baseline. Each week, a Company Surge® score between 0-100 surfaces when behavior deviates from the norm: up, down or stays the same. Scores above 60 represent a statistical increase in research behavior. - Data activation: Through direct integrations with activation partners such as Adobe, Company Surge® data can power Account-Based Marketing campaigns, brand awareness and conversion programs to drive greater results.
Types of Data Sets Available
- Bombora’s unique Audience Data includes:
- Company SurgeⓇ Intent data
- B2B Demographic
- Firmographic
- 2nd Party (publisher and advertiser)
- Behavioral
- Contextual