Adobe Audience Finder

Location and events-based analytics company

Company Overview

Founded in 2011, Gravy is a location-based data analytics company. We process over 15 Billion location signals every single day from roughly 250 Million monthly active users. We map these location signals to over 10 Million locations and venues. We are the largest event aggregators in the U.S. with over 1 Million events captured every single day. We look at the intersection of these events and the location data to determine not only where one is going but also what they are doing at that location. We believe this context is extremely important in understanding real consumer interests and buying propensities.

Based on all of this data and other attributes like hours of operation, entry/exit pathing, dwell time, etc., we verify attendances to events/venues and use that intelligence to build definitive, high-performing audiences at scale.

Data Collection Methodology

Gravy collects offline user data from a variety of sources. Our data sources include, but are not limited to, the following: Gravy’s own mobile app, Gravy’s SDK in other mobile apps, 3rd party SDKs collecting location data, in-app ad request data (aggregated and cleansed), beacon data, etc. None of our current partnerships have any exclusivity provisions.

Types of Data Sets Available

Interest, intent and psychographic data sets branded as Gravy Verified Attendance Data and TruLife Audiences.

Key Differentiators:

What makes Gravy unique is that we look at the “context” behind visits. As the largest aggregator of events data in the US, we know not only where people are going but also what they do once they get there. For instance, a visit to Madison Square Garden isn’t as useful as knowing that one went to the Garden for a Disney On Ice performance. We do this at scale (250MM MAUs) and all of the audiences are based on deterministic data as opposed to panel based modeled behavior.

Best Use Cases:

Gravy “intent-based” audiences are perfect for anyone that wants to target in-market consumers – e.g., home buyers, car buyers, furniture buyers, etc.

Gravy “interest-based” audiences are ideal for someone that wants to reach consumers that have demonstrated interest/proclivity for certain types of activities – e.g., sports fan, entertainment fans, coffee lovers, fast food purveyors, etc.

We are happy to discuss vertical specific use cases that may be of interest to you.

GDPR Compliance:

Gravy Analytics, Inc. (“Gravy”) has no establishment in the EU and it does not offer goods/services to users in the EU. All of the audience segments developed by Gravy that are distributed on the Adobe Audience Finder platform are U.S. based audiences only. The data being used by Gravy to create the audience segments being distributed on the Adobe Audience Finder platform is only from mobile devices in the United States. Based on these facts, Gravy is not subject to the GDPR.

Location and events-based analytics company

Company Overview

Data Collection Methodology

Types of Data Sets Available

Key Differentiators:

Mobile Available: Yes

Pricing Model:

Top Client Industries:

Best Use Cases:

Contact:

Company Website:

Countries Available:

GDPR Compliance: