Key Differentiators:

• Dedication to Quality – Lotame is the only Data Provider to proactively and preemptively remove all bots from our data through our exclusive partership with Are You A Human.
• Direct Ownership of Data. Lotame has specifically avoided being another “”mass exchange””. Our data is collected directly from a network of over 350k+ of the top million publishers globally – the largest network of direct publishers of any data exchange in the market. Our proprietary tag and collection methodology, aggregation and categorization were developed over years of DMP experience, and allows us to set our own collection parameters – such as only collecting data from users who have engaged in site content vs. landing on a pag – and gives us full control and visibility into our data. We also partner with a small number of select co-branded providers to enhance our offering, with a focus on ensuring unique and exclusive data sets.
• Not Modeled. Lotame Data is collected via our 100% declared and demonstrated methodology, and only modeled on request through our Audience Optimizer product.
• Flexibility and Customization. Because we collect our data directly and at the behavioral level, we’re able to create granular custom segments on the fly for our clients campaigns and RFPs.
• Service. Lotame’s sales team works directly with our clients – no through an alias or hotline – for immediate response times and personal solutions.

Mobile Available: Yes

Pricing Model:

CPM

Top Client Industries:

Automotive, CPG, Media & Entertainment

Best Use Cases:

• Brand Awareness
• Reach
• Brand Recall
• DR (Lotame Optimizer Solution + Humans and Viewability Segments)
• Performance
• Competitive Conquesting
• In-Market

Contact:

Cvanhemert@lotame.com

Company Website:

Countries Available:

Algeria, Argentina, Australia, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica, Croatia, Czech Republic, Denmark, Dominican Republic, Eastern Cape, Ecuador, Egypt, El Salvador, Estonia, Finland, France, Free State, Gauteng, Germany, Greece, Guatemala, Hong Kong, Hungary, India, Indonesia, Iran, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kuwait, KwaZulu-Natal, Latvia, Lebanon, Libya, Limpopo, Malaysia, Mauritania, Mexico, Morocco, Mpumalanga, Nepal, Netherlands, New Zealand, Norway, Oman, Pakistan, Palestinian Territory, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Scandinavia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sri Lanka, Sudan, Sweden, Switzerland, Syrian Arab Republic, Taiwan, Thailand, Tunisia, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Venezuela, Vietnam, Yemen

GDPR Compliance:

In late 2016, Lotame assembled a cross-functional GDPR-Readiness team to prepare for GDPR enforcement to begin in May. Lotame’s GDPR-Readiness team ensures that the principles of privacy-by-design permeate all aspects of Lotame’s business – including product development, client engagements, and internal training and education. Lotame’s GDPR-Readiness team continues to examine our security and technical safeguards, and is working with an ex-IBM consultant to ensure that our security and technical policies are best practice.

Lotame has conducted privacy impact assessments on all of its products and services, appointed a DPO, and launched an automated tool to assist with subject information requests. This tool (the Lotame Privacy Manager) is available on Lotame.com via the Privacy Center.

One of the more challenging aspects of GDPR is the requirement that all data controllers establish and validate a lawful means for processing data. Lotame is working cooperatively with clients to ensure that we have the appropriate consents in place to process and utilize data on a go-forward basis.

Additionally, Lotame is working cooperatively with clients and others in the industry to work with and implement the IAB framework.