Adobe Audience Finder

Global mobile data based on 5+ years of historical persistence data.

Company Overview

Mobilewalla is a leader in consumer intelligence solutions, combining the industry’s most robust data set with deep artificial intelligence expertise to help organizations better understand, model and predict customer behavior. With rich insights into consumer behavior, our proprietary solutions help organizations get more out of their AI investments by making more informed business decisions and effectively acquiring, understanding and retaining their most valuable customers.

Mobilewalla has the most comprehensive repository of global consumer information. The breadth and depth of our data allows us to build a more accurate understanding of consumer behavior. Through our deep data science and AI expertise, Mobilewalla delivers insights that enable brands to better understand their customers and prospects to drive growth. Mobilewalla creates a comprehensive cross channel view of the customer tracking online and offline behavior and understand household relationships.

Data Collection Methodology

Mobilewalla acquires data from various third parties in the digital ecosystem including publishers, demand side platforms (DSP), data management platforms (DMP) and data aggregators. After aggregating the data from multiple sources, Mobilewalla applies data cleansing techniques, fraud detection measures and various methodologies, using a combination of deterministic, artificial intelligence, and machine learning techniques, to discard bad data and leave only highly accurate data which can be used to make predictions, create profiles or perform data analysis.

Through our deep expertise in data science and big data management we are able to efficiently store, cleanse and access 4 years of collected data with an extremely high level of accuracy, better detecting anomalies that shorter periods of data would not uncover. Access to this massive amount of persistent data increases the precision and recall of your models allowing you to better understand consumer behaviors and outcomes over time.

Types of Data Sets Available

Mobilewalla builds verified demographic, behavioral and custom audiences. Behavioral audiences include: passions, life styles, and shopping.

Key Differentiators:

Mobilewalla has the most comprehensive global repository of consumer information in the digital marketing ecosystem. We receive 25 billion signals daily from more than 35 countries, including highly precise, time-stamped, latitude and longitudinal data points for each device. By collecting, identifying and analyzing more than 4 years of application usage data from SDK integrations and supply side platform partnerships, Mobilewalla has built a deep understanding of consumer behavior and demographics and how they evolve over time. Through our extensive AI expertise, we have developed refined consumer insights that provide organizations with unparalleled access to the online and offline behavior patterns of their customers and prospects – with and outside of their brand.

GDPR Compliance:

Mobilewalla is GDPR compliant. Mobilewalla is classified as a “Data Controller” under GDPR for the data that we curate and license. We do collect and process data that is classified as “Personal Data” under the GDPR regulations, but we do not collect or process data that is classified as “Special Categories of Personal Data” or “Sensitive Data” under Article 9.

Mobilewalla is CCPA compliant. Our data is collected, processed and transferred in a de-identified and aggregated state. We do not store personally identifiable information such as name, email, phone number, address, social security number, credit card numbers, credit scoring, health related, etc. We provide a CCPA compliant Explicit Notice in multiple places on our website. We honor all ”do not sell my personal information” requests from our own website, our data suppliers and from industry sources. We honor all USP String signals from: upstream data partners and industry groups (such as the DAA). We make all opt-out, do not sell my personal information and delete requests available to our downstream customers and partners. And, Mobilewalla is an authorized Signatory on this industry wide agreement that self-governs compliance with CCPA.

Adobe Audience Finder

Global mobile data based on 5+ years of historical persistence data.

Company Overview

Data Collection Methodology

Types of Data Sets Available

Key Differentiators:

Mobile Available: Yes

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Contact:

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