Company Overview

**Access to this data requires a direct contract with Nielsen. Please contact your Nielsen representative for more information.**

NCS makes advertising work better. Our unrivaled data resources, powered by leading providers, combine with scientific rigor and leading-edge technology to empower the CPG ecosystem to create and deliver more effective advertising. With NCS’s proven approach, we help brands improve their advertising effectiveness on every platform, channel and device. Our research-based insights, collective wisdom and proven techniques help brands target the right segments based on in-store purchase behaviors, optimize campaigns while in-flight and measure the resulting incremental sales. As a strategic partner, we ensure our clients are always at the forefront of advertising effectiveness. To learn more about NCS, visit www.ncsolutions.com

Data Collection Methodology

**Access to this data requires a direct contract with Nielsen. Please contact your Nielsen representative for more information.**

Created using machine learning technologies, the methodology behind the NCS Purchase Graph is to establish the mathematical “proximities” between U.S. households based on inter-departmental “seed” purchase data from multiple sources (frequent shopper data, e-commerce data, and purchase panel data) and geo-demographics attributes. The resulting correlations are used to assign households to behavioral clusters, with purchase flags for every US household.

The NCS audiences that result from our machine learning-based process are the highest quality audiences in the industry and have been proven to outperform audiences from our competitors.

Types of Data Sets Available

CPG and OTC purchase behavior data