Company Overview

**Access to this data requires a direct contract with Nielsen. Please contact your Nielsen representative for more information.**

Pinsight Media was founded in 2012 as a wholly owned subsidiary of Sprint. Using a foundation of first-party mobile data, we cut through the clutter of our digital lives to make it more relevant and engaging. From identifying your best customers, to developing custom audiences and reaching them on-device, we provide solutions for every touchpoint. We make implementing insights simple.

Data Collection Methodology

**Access to this data requires a direct contract with Nielsen. Please contact your Nielsen representative for more information.**

• We get multiple data feeds.
• Demographic Data- we use verified first-party demographic data that is collected when a user sets up their Sprint account.
• Location- we collect location data from the Sprint cellular network and augment it with GPS data.
• Behavioral- we collect internet usage data from the Sprint carrier network.
• Application Data- we get feeds from Sprint devices on application installs and uninstalls.
• Other feeds- we get 40+ feeds from Sprint that range from device activation and upgrade dates to device usage and online purchases.

Types of Data Sets Available

First-party carrier mobile data, network-level browsing, application data, carrier location data, GPS location data, account-level demographics, social, purchase behavior. Product offerings include Pinsight Personas (demographics, branded personas, custom personas).