Adobe Audience Finder

Location-based consumer insights and real-world measurement and attribution

Company Overview

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with ready-to-use location data, analytics, and insights. As an early industry pioneer, PlaceIQ has become the standard for fueling better marketing and business decisions for marketers, analysts, and publishers through powerful location-based consumer insights and real-world measurement and attribution.

PlaceIQ’s technology offerings transform mobile location and movement data into marketing tools that, for the first time, accurately and reliably join online and offline activities. With PlaceIQ, companies can finally uncover opportunities within the consumer journey never available to them before. Companies can learn about, and connect with, location aware audiences, measuring real-world ROI, driving intelligent marketing decisions, and achieving successful business outcomes.

Data Collection Methodology

PlaceIQ sources only opt-in data from high quality data-provider partners such as app developers and publishers, data aggregators, and ad networks and exchanges.

PlaceIQ never collects location data directly from end-users, and our data partners are required to comply with the highest level of best practices regarding consumer privacy and disclosures.

Types of Data Sets

PlaceIQ offers a robust set of audience profiles for marketers that can be leveraged across verticals and marketing campaigns.

Upon request, PlaceIQ can also build custom audiences to suit specific marketer needs. Some of our most widely-used audience profiles include:

Loyalty audiences based upon real-world visitation and frequency,
Lapsed Customer audiences based upon real-world visitation and frequency
Lifestyle audiences based upon observed visitation to specific locations (i.e. sports arenas or airports)
Competitive audiences based upon visitation to competitive locations
Demographic audiences based upon household level U.S. census data
Partner + Location Data audiences identified by anonymously merging real-world visitation data with third party partner datasets, including TV viewership and purchase information

Key Differentiators:

Unprecedented Movement Data at Scale: PlaceIQ builds audience profiles based upon observed location signals from 100+ million consumers in the United States. With unmatched scale, diversity and density of the highest quality movement data, PlaceIQ enables marketers to unlock a transformational view of the real-world consumer journey – including frequency and sequence of key behaviors.

Proprietary Data Cleansing Process: Incoming data is filtered through a robust, proprietary data cleansing process we call Darwin, where good location data is identified, and fraudulent data is discarded. This process ensures that PlaceIQ’s data reflects real audiences and real human movement patterns.

Hand-Verified Locations: PlaceIQ has built a geo-spatial foundation to accurately define where locations are, and understand the users that visit those locations. To confirm where a target location truly exists, PlaceIQ has created hand-drawn and human verified polygons. A polygon outlines the perimeter of a location (e.g. the rooftop outline of a building, or the borders of a public park). This method leads to higher accuracy and precision than other commonly used methods, such as geo-fencing.

Next-Level Measurement & Analytics: PlaceIQ’s measurement metric, Place Visit Rate, enables marketers to measure the effectiveness of advertising through visitation patterns. PlaceIQ can also provide detailed analytic reports regarding audience profiles, key behaviors, share of visit, competitive analysis, and more.

Best Use Cases:

Marketers across industries work with PlaceIQ for resonant marketing campaigns, increased audience intelligence, and real-world measurement.

The range of valuable applications is extensive, and is often customized for the specific needs of a marketing campaign. Some of the most common use cases where PlaceIQ location data has delivered high ROI impact include:

REACH BRAND LOYALISTS — Understand and reach lapsed and loyal customers by analyzing visitation behaviors like frequency and recency
REACH COMPETITIVE AUDIENCES – Understand and reach your competitor’s customers based upon visitation patterns to competitive locations
REACH LIFESTYLE AUDIENCES — Deliver specific messages to lifestyle-based audiences curated on their visitation and movement behaviors, such as frequent travelers, sports enthusiasts, commuters, frequent retail shopper, and more.
REACH JOURNEY AUDIENCES — Determine which audiences regularly commute or drive-by specific locations

Adobe Audience Finder

Location-based consumer insights and real-world measurement and attribution

Company Overview

Data Collection Methodology

Types of Data Sets

Key Differentiators:

Mobile Available: Yes

Pricing Model:

Top Client Industries:

Best Use Cases:

Contact:

Company Website:

Countries Available:

GDPR Compliance: