Company Overview

ShareThis was founded in 2007 with the goal to make social sharing part of everyday consumer behavior. Our publisher tools power the sharing of content across 3 million global sites capturing 1.8 billion targetable cookies and 18 billion events per month. We refine these data points (shares, searches, clicks, and page views) to help marketers better understand their key audiences and ultimately connect with them in the moments that matter most.

Data Collection Methodology

The ShareThis social optimization publisher tools are JavaScript code placed directly by publishers, who accept the ShareThis T&C’s, on their page. ShareThis collects and owns all data including IP, timestamp, user agent, URL, referring domain, device type, keywords, among others. After cleansing, ShareThis applies natural language processing and other enhancements to further enrich our data.

Types of Data Sets Available

ShareThis is the largest independent source of online, real-time, interest and intent data. Our data is global, transparent, and proprietary. ShareThis offers over 1,000 vertical, seasonal, life event, and demographic audiences, as well as custom and lookalike audiences available for your campaign and brand goals.

1. Vertical audiences exist across 24 categories ranging from travel to shopping to finance built from real-time signals
2. Seasonal audiences include a wide range of events from holidays, to awards shows, to sports competitions
3. Life Event audiences allow partners to connect with their audience at key milestone moments
4. Demo audiences are available for both US and Global Audiences in a range of age and gender combinations constructed from our network of 3 million sits and 18 billion events.. Our US
5. audiences have been validated by a leading industry partner, with our global audience built using the same ShareThis data science methodology.
6. Custom audiences are quickly built by the ShareThis team providing solutions for specific campaign needs and audience requirements
7. Lookalike audiences drive efficiency and scale to reach new consumers most likely to be interested in your brand. ShareThis builds lookalikes from a pixel on a client site or from a CSV file of
8. IDs. For a CSV file, the prerequisite is the ability to map IDs from other data sources to Sharethis internal IDs. This can be either through existing cookie syncing in place or onboarding via LiveRamp.

Types of Data Sets Available

ShareThis is the largest independent source of online, real-time, interest and intent data. Our data is global, transparent, and proprietary. ShareThis offers over 1,000 pre-optimized vertical, seasonal, and life event interest audiences and can quickly build custom interest audiences tailored to your campaign and brand goals. ShareThis also offers demographic audiences and builds custom lookalike audiences.

1. Vertical audiences exist across 24 categories – ranging from travel to shopping to finance – built from real-time interest signals
2. Seasonal audiences include a wide range of events from holidays, to awards shows, to sports competitions
3. Life Event audiences allow brands to connect with their audience at key milestone moments
4. Custom interest audiences are quickly built by the ShareThis team providing solutions for specific campaign needs and audience requirements
5. Demo audiences are available in a range of age and gender combinations constructed from our network of 3 million sites and 18 billion events. Our US audiences have been validated by a leading industry partner, with our global audience built using the same ShareThis data science methodology.
6. Lookalike audiences drive efficiency and scale to reach new consumers who look like your best customer. ShareThis builds lookalikes from a pixel on a client site or from a CSV file of IDs. For a CSV file, the prerequisite is the ability to map IDs from other data sources to ShareThis internal IDs. This can be either through existing cookie syncing in place or on boarding via LiveRamp.